Worth noting, for clarity: A reverse
DNS lookup will (generally) only show you the hostname of the server itself. However, if someone goes through the effort of doing a forward DNS lookup on a large number of domains, it will be possible for them to create (and publish) a list of many of the A records that point to a given IP address, e.g.
173.194.75.99.
It turns out that 99% of people don't know enough to do this, and the remaining 1% don't really give a damn. It's the way things are. If a customer wants to prevent this sort of thing from being possible, moving their site to their own Linode would probably be the most reliable approach. (You gotta pay for post office boxes, right?)
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